I'm a writer, editor and marketing specialist based in Monterey, California. As the Content Director for Alternative Daily, most days I can be found researching trending topics, writing about health and wellness, or editing books and articles from our talented pool of writers.
On occasion, I'll take on a marketing side project in my local community. I work with a broad range of clients, including media agencies, B2B businesses, B2C companies and nonprofit organizations.
I'm mission-driven and passionate about helping businesses that help others—if that's you, let me know!
Outside of my job, I teach Hatha Yoga Flow as a 200 RYT instructor. I also enjoy exploring the outdoors with my black lab, Anabella. I'm always on the hunt for new travel blogs and paleo recipes in my spare time. I also have a fierce love of backpacking travel, setting foot in 27 countries so far.
What I Do
From A to Z, astronomy to zoos, I've written about beats in every corner: news, features, science, the arts and more. The inverted pyramid and AP Stylebook are my bread and butter.
- Blog posts
- Press releases
- AP-style articles
- Media advisories
- In-depth research
- Official statements
From Editor-in-Chief of my college newspaper to proofreading at a busy ad agency, style and syntax are my idea of a good time. Editing is creative collaboration to turn writing up a notch.
- Market research
- Style guide compliance
- SEO keyword optimization
Spark a movement with words that matter. I help businesses find their voice with copy that makes customers sit up and take notice. The right words at the right time lead to one thing: impact.
In Progress: Certificate of Training in Spanish, Monterey Peninsula College (Monterey, California)
200-Hour Registered Yoga Teacher, Seaside Yoga Sanctuary (Monterey, California)
M.Sc. in Marketing from University College Dublin Michael Smurfit Graduate Business School (Dublin, Ireland)
B.A. in Journalism - Public Relations, emphasis in Marketing from Humboldt State University (Arcata, California)
"I had the pleasure to work with Hilary for two years, and can’t recommend her enough. During our time working together, she was always professional and easy to get along with. She streamlined the editorial process into a breeze, while at the same time constantly improving the standard of content. Above all though, I came to appreciate her reliability and uplifting attitude. It’s not always easy working remote, but it’s hard workers like Hilary who represent the best of this profession."
"Hilary and I worked collaboratively on The Alternative Daily for two years, and I found her to be a hard worker and talented writer who meets and exceeds expectations.
In her role as Content Director, I have had the opportunity to observe her interpersonal style — she is a pleasant individual who is reliable, dependable and always upbeat. She has creativity, strong writing skills and is proficient at planning, organizing and executing large projects while leading a team of writers. With her high attention for detail, she is an excellent writer and editor with a talent for translating health and wellness information into engaging content."
"I’ve had the honor of working with Hilary Lebow in her role as Content Director at The Alternative Daily. As a professional in the editorial and publishing field for over a decade, I can’t recommend Hilary enough. In fact, given the chance, I would absolutely work with her again.
Hilary’s comfortable but professional manner makes her a wonderful Content Director to work with. I keep writing “with” because, even though I reported directly to her, I never felt like I worked for her. She continually looks for advancement for her writers and is quick to give praise where it’s due – a quality that, I have no doubt, is an asset to an organization that hires young writers.
Not only is Hilary adept at crafting interesting and engaging pitches – for the reader and the writer – but she also nurtures other professionals and encourages them to be the best writer possible. I’ve witnessed her under tight deadlines and while managing several writers at once. In every instance, Hilary has led with grace, humor, and a dedication to serving the readers and the overall brand.
If you have the good fortune to hire Hilary, I have no doubt she’ll blow you away."
Freelance Health Writer
"I have been working on Hilary's team at The Alternative Daily where she is Content Director. I have found Hilary very easy to work with; she is always clear and prompt in her communication, and has excellent organizational skills in keeping the team on track. She is enthusiastic and helpful, a true team player. I would recommend working with Hilary to anyone without hesitation."
President, Whites For Racial Equity
"Working with Hilary was pure delight. She listened to what I wanted and help me formulate an even better design. She has a great artistic eye. Hilary was prompt, professional and I look forward to working with her again!"
"In brief, she's nothing short of amazing at everything she does. Her strategic approach and technical ability make her a key asset."
"I have had the opportunity to work with Hilary as a co-organizer for the Monterey Peninsula Pride Parade and Celebration for the past two years and serve with her on our board of directors. She leads our external communications effort for our organization and continues to be involved as we grow.
In the time that I have known her, Hilary has constantly been a strong contributor, taking the lead on projects and executing them diligently. Hilary has a knack at connecting with and building communities. She knows the language to use to engage audiences and encourage them to take action.
Hilary is also a champion of diversity and inclusion. As part of her role developing an external communications strategy for the pride parade and celebration, she took the initiative to ensure that our marketing materials were translated into Spanish. This helped broaden the audience for the event and helped build bridges within our diverse community."
"Hilary was an absolute joy to work with. I approached her when I needed help completing my first business website. Working with her was truly a collaborative experience — she's a warm and caring cracker-jack thinker. She cares about the work she does with her clients. Most importantly, Hilary is a woman of her word, extremely reliable and will bend over backwards to make one happy.
I thought it was going to take a week to complete my project, but when I worked with Hilary, we got the job done in three hours. I can't ever thank her enough for helping me take my website to the next level. Thanks to her guidance, I've received terrific reviews on my new website. I also managed to make two sales before my website even launched through my online store. Hilary is a queen of marketing expertise!"
"I was building a website for a friend's jewelry store, but as an engineer I have no idea what magic combination of words will make people interested in a product or service that doesn't come with a spec sheet. That is why I turned to Hilary to help with the verbiage. She did a great job of writing copy that really projected the image that we were trying to cultivate for the shop and even went so far as to help walk me through the process of how to attract more traffic to the site through search engine optimization. If you really want to get your website or business noticed, then Hilary should be your go-to gal!"
"Hilary is awesome to work with! The copy is great and she's very timely. Just a really great experience overall. I hope to use her services regularly! By far the best freelancer I've worked with. Thanks Hilary!"
"Thank you for the excellent work on my projects, Hilary. I appreciate your focused creativity, efficiency and attention to detail. I also appreciate that you deliver a high quality result that achieves the goals we set for the project. I look forward to working with you again!"
San Francisco, California