Content Director. Creative Wordsmith. Clever Marketer.
I'm a journalist based in beautiful Monterey, California. As the Content Director for The Alternative Daily, most days I can be found researching trending topics, writing about health or editing articles from our talented pool of writers.
On occasion, I'll take on a marketing side project in my local community. I work with a broad range of clients, including:
- Media agencies
- B2B businesses
- B2C companies
- Nonprofit organizations
I'm mission-driven and passionate about helping businesses that help others — if that's you, let me know!
Outside of work, I teach yoga and enjoy exploring the outdoors with my black lab, Anabella. I'm always on the hunt for new travel blogs and paleo recipes in my spare time. I also have a fierce love of backpacking travel, setting foot in 27 countries so far.
In Progress: Certificate of Training in Spanish, Monterey Peninsula College (Monterey, California)
200-Hour Yoga Teacher Certification, Seaside Yoga Sanctuary (Monterey, California)
M.Sc. in Marketing from University College Dublin Michael Smurfit Graduate Business School (Dublin, Ireland)
B.A. in Journalism - Public Relations, emphasis in Marketing and Advertising from Humboldt State University (Arcata, California)
"In brief, she's nothing short of amazing at everything she does. Her strategic approach and technical ability make her a key asset."
"I had the opportunity to work with Hilary as a co-organizer for the Monterey Peninsula Pride Parade and Celebration. She lead our external communications and outreach effort for that event and continues to be involved as we make preparations for the future, including forming a non-profit organization.
In the time that I have known her, Hilary has constantly been a strong contributor, taking the lead on projects and executing them diligently. Hilary has a knack at connecting with and building communities. She knows the language to use to engage audiences and encourage them to take action.
Hilary is also a champion of diversity and inclusion. As part of her role developing an external communications strategy for the Pride Parade and Celebration, she took the initiative to ensure that our marketing materials were translated into Spanish. This helped broaden the audience for the event and helped build bridges within our diverse community."
Treasurer, Monterey Peninsula Pride
"Hilary was an absolute joy to work with. I approached her when I needed help completing my first business website. Working with her was truly a collaborative experience — she's a warm and caring cracker-jack thinker. She cares about the work she does with her clients. Most importantly, Hilary is a woman of her word, extremely reliable and will bend over backwards to make one happy.
I thought it was going to take a week to complete my project, but when I worked with Hilary, we got the job done in three hours. I can't ever thank her enough for helping me take my website to the next level. Thanks to her guidance, I've received terrific reviews on my new website. I also managed to make two sales before my website even launched through my online store. Hilary is a queen of marketing expertise!"
"I was building a website for a friend's jewelry store, but as an engineer I have no idea what magic combination of words will make people interested in a product or service that doesn't come with a spec sheet. That is why I turned to Hilary to help with the verbiage. She did a great job of writing copy that really projected the image that we were trying to cultivate for the shop and even went so far as to help walk me through the process of how to attract more traffic to the site through search engine optimization. If you really want to get your website or business noticed, then Hilary should be your go-to gal!"
"Hilary is awesome to work with! The copy is great and she's very timely. Just a really great experience overall. I hope to use her services regularly! By far the best freelancer I've worked with. Thanks Hilary!"
San Francisco, CA
"Thank you for the excellent work on my projects, Hilary. I appreciate your focused creativity, efficiency and attention to detail. I also appreciate that you deliver a high quality result that achieves the goals we set for the project. I look forward to working with you again!"